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The Beastie Boys take on Monster Energy Drinks, and win jon | Mid Day
06/06/2014 | Filed In: beastie boys | kxrk | monster energy drinks | sabotage | jon smith | kxrk | x96

The Beastie Boys take on Monster Energy Drinks, and win

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The Beatsie Boys have been busy this week. First they took on Arnold Schwarzenegger’s new movie “Sabotage” by telling Ahnold that he would not be allowed to use their song of the same name to promote the box office flop’s upcoming Blu-Ray release.  I'm sure Arnold was not pleased.

 

Arnold made this face

 

The Beastie Boys have a LONG tradition of no letting their work be used in ads.  So  people should know by now that unless you're doing a Star Trek movie, you're probably not going to get permission.  Even so, Michael "Mike D" Diamond told a Manhattan Federal Court last week that they were offered "a lot of money" to lend their hit to the film, but they aren't "fans of Mr. Schwarzenegger's recent work," and added that the potential collaboration "felt like too much of an endorsement."

 

    

Can we do it??    

 

Meanwhile Mike D and Adam “Ad-Rock” Horovits wontheir copyright case against Monster Beverage Corp. On the eighth day of trial yesterday, a Manhattan jury found in favor of the Beasties, agreeing that the energy drink maker used the group's songs in a 2012 promotional video without permission. Monster argued unsuccessfully that an employee mistakenly believed the company had the okay to use some Beastie classics.

 

         

Really, they said it was cool.  Trust me.         


That verdict brought home one-point-seven-million-dollars in damages. DAAYYYUUUMM. The group had originally sought up to two-point-five-million-dollars for copyright infringement and false endorsement. During his testimony, Diamond also said there most likely won't be any upcoming Beastie Boys releases. For those of us who are fans this needs no explanation, but he told that he and Horovitz "can't make new music" after bandmate Adam "MCA" Yauch's 2012 death from cancer.
 


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